When the news of Chris Neil’s departure from the Ottawa Senators hit the hockey world last week, I, like many others, took notice. For me, this story had a personal impact. Up until quite recently, I knew very little about NHL hockey, let alone Chris Neil. But that all changed when I was contracted by S-Media to film and edit a special documentary about Neil’s career, specifically the major milestone of 1000 NHL games played in a Senator’s jersey.
Read More
The Richness of The Poor Wise Man
The slums of India: one of the most impoverished and heavily-populated pockets of the world - an unlikely place for Viv Grigg, a man from New Zealand, to choose to live, and an equally unlikely place to find myself directing my first documentary.
Read More
Photo: Paul Morrison
Rediscovering Switzerland
As I watched the mountainous, Switzerland come into view from the airplane window, a flood of nostalgia swept over me. Switzerland: my second homeland. So many of my technicolor childhood memories had taken place here. Yet, despite numerous visits during my lifetime, I felt the excitement of new discovery. I was about to look at Switzerland through a whole new lens; exploring its skiing roots.
Read More
Film shoot #2 crew L-R: Cyar Hail (camera assist), Celine Richardson (photography), Scotty Taylor (location sound mix), David Stewart (director & camera), Hilary Janset (makeup artist)
Marketplace Series 1: What's Your Story?
When you meet someone new, you ask them questions about their life. Maybe it’s what profession they currently call their own, or where they grew up. We ask these things to draw out a person’s story, because their story is what makes them who they are today. I like to think of myself as a storyteller, only I’m not telling my own. I am a storyteller for businesses in the marketplace.
Read More
Adventure calls - SOUTH AMERICA
When you think about South America, you’re probably more likely to envision rainforests than ski resorts, but the truth is South America has a rich history of amazing skiing. Back in 1966, Chile hosted its first ever Alpine World Ski Championships. That championship was hosted at the Portillo Ski Resort, the same resort where I was headed to make some filmmaking dreams come true.
Read More
Investing in a Video - Marketing Trends with Brian Hunt (Expert Series)
Video is the media of choice and will continue to be the way people prefer to consume information online
Read More
Investing in a Video - Advertising on Facebook with Brian Hunt (Expert Series)
Using Facebook for advertising is the most cost effective way for reaching a targeted demographic. Paying to advertise your video on Facebook is what we are recommending to many of our clients because it works so well.
Read More
Investing in a Video - Next Steps: Talking to a Production Company with Brian Hunt (Expert Series)
If you are interested in having a video made for your business then next steps would be speaking to a production company or producer.
Read More
Investing in a Video - Get the Most out of your Production with Brian Hunt (Expert Series)
Many small business owners believe video production is expensive and cost prohibitive for their business when simply comparing to print ads.
Read More
Investing in a Video - Boost you SEO with Brian Hunt (Expert Series)
Since Google owns YouTube, videos give you a higher ranking in search results.
Read More
Investing in a Video - Lifespan with Brian Hunt (Expert Series)
Use the video as a teaser to draw the customer through your doors or to your website. Tailor your video properly so it can be enjoyed for years to come.
Read More
Investing in a Video - What Consumers Prefer with Brian Hunt (Expert Series)
It's no mystery that consumers prefer video and "see it" as a better use of their time - no pun intended!
Read More
Your Business Benefits from a Video | #4 Grow Your Business in the Right Way
Growing your business doesn't necessarily mean getting more clients but better, higher paying clients.
Read More
Your Business Benefits from a Video | #3 Work Smarter Not Harder
A video can help you work smarter and not harder. If you find yourself needing to explain to potential clients how your business works or operates then video is the solution that you’ve been waiting for.
Read More
Your Business Benefits from a Video | #2 Your Business Thrives Off of Word of Mouth
In our current social media age, videos can be shared with ease. Prospective clients are more likely to share and watch videos on the Internet than read text on a website. Word-of-mouth continues to be the main way that businesses attract new customers. So, for any business who relies heavily on referrals a professional, informative and fresh promotional video is an essential asset which will set your company miles apart from its competitors.
4 Reason Why
#1 Doing a video makes you more approachable
#2 Your business thrives off of word-of-mouth
#3 Work smarter not harder
#4 Grow your business in the right way
Your Business Benefits from a Video | #1 Doing a Video Makes You More Approachable
Chances are, youre in a type of business where it is really important that you engage with your customers and have a degree of openness with them. Well this is a great way for people to see you and get a sense of your personality.
Read More
TIP #12 FOR FILMING INTERVIEWS - THE LAST QUESTION
At the end of going through all of our questions it's good to ask the talent if there is anything else they’d like to add.
Read More
TIP #11 FOR FILMING INTERVIEWS - CONCISE IS KEY
While a lot can be cut in post, its best to have a concise version of the answer so the editor has the option.
Read More
TIP #10 FOR FILMING INTERVIEWS - USING A HOST
With the host it creates a different feel to the show - more of a conversation between people.
Read More
TIP #9 FOR FILMING INTERVIEWS - HAVE YOUR EDITOR HANDY
If you have the luxury of having your editor on location during the interview then they can begin to have a sense of how they will want to cut it.
Read More