Your Business Benefits from a Video | #1 Doing a Video Makes You More Approachable
Chances are, youre in a type of business where it is really important that you engage with your customers and have a degree of openness with them. Well this is a great way for people to see you and get a sense of your personality.
If you are the face of the business then video is a way to introduce yourself to future customers. Chances are, you're in a type of business where it is really important that you engage with your customers and have a degree of openness with them. Well, this is a great way for people to see you and get a sense of your personality. It also helps a person gain a sense of trust in you and the products you sell if they can see you and create a ‘virtual’ connection. You’ll be able to connect more effectively with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses. Watching you on video will make you seem like a real person and that instantly makes you more approachable.
4 Reason Why
#1 Doing a video makes you more approachable
#2 Your business thrives off of word-of-mouth
#3 Work smarter not harder
#4 Grow your business in the right way
Planning For a Promotional Video - 7 Steps From Start to Finish
Video marketing is, arguably, the most effective form of online mass communication that you can do. It may or may not come as a shock to you, but all businesses, small and large, need to start using video – consumers demand it!
Video marketing is, arguably, the most effective form of online mass communication that you can do. It may or may not come as a shock to you, but all businesses, small and large, need to start using video – consumers demand it!
1 Meet your production company
Start off strong and take the time to establish a relationship with the person producing your video. You're going to spend significant time together for the next while over email, phone calls, and shooting days, so you might as well start this relationship off on a good note. If it isn't possible to meet face-to-face during the pre-production stage, then plan to meet over video chat.
Tip: this is also an opportunity to learn if you even want to proceed with working with this particular company and, in all fairness, they are wondering the same about you.
“Using the word “Video” in an email subject line boosts open rates 19%, click-through rates by 65% and reduces unsubscribes by 26%.”
2 Use a reference video
When you approach a production company, inevitably the question of "What type of video do you want?" is going to come up. It's helpful to have a reference video on hand to show them. A picture says a thousand words and also goes beyond language barriers (terminology professionals use in the production industry can feel like a foreign language sometimes). From that reference video they will be able to give you some feedback right away and tell you what is possible and what isn't on their end. This is also an excellent opportunity for the company to bow out if they realize they aren't confident producing material at the level you require. However, they might also be able to tell you the approximate cost for a producing a video at that level, which might force you to ground your expectations.
Tip: If you're not sure where to start, see what your competition is doing for video.
3 Ask the right questions
The most popular question always seems to circulate around cost but it shouldn't be what you lead with. First you want to make sure the production company is even capable of delivering up to your expectations: creative quality, turn around deadline, etc. Also, if you're asking the production company for creative ideas upfront it's common for them not to disclose their brilliant ideas until a deposit has been collected. That is simply to protect them from having their ideas taken to another company to produce the video.
Tip: Fast, Good or Cheap. You can only pick 2. http://www.sixside.com/fast_good_cheap.asp
4 Contingency planing a.k.a. set a rain date
If part of your production requires shooting outdoors you're going to want to set a rain date. If the shoot can reasonably fit indoors, and you can obtain a reservation for a back-up indoor location, that might be your best solution.
Tip: Most production companies need at least 24 hours notice if you need to cancel or reschedule.
5 Shooting at your workplace
Usually, it's a good idea to shoot at your workplace for a couple of reasons. First, it cuts out location costs (ie. studio fees) and more importantly, it helps with the storytelling of the video.
Tip: If you're not sure if your workplace will work, then plan for a location scout. They will be able to tell if the space is suitable for setting up equipment, surrounding noise (ie. loud AC unit), power accessibility, lighting, etc.
6 Keep your edit changes simple
Sometimes an editor will show you a rough draft giving you an opportunity to make any necessary changes before the final version. Usually, simple changes are possible without incurring additional costs. For instance, perhaps you would rather a different shot be used in the video and you know they already have it shot, then ask if it's possible to use it instead. Whenever possible, any special requests you have for the final piece should be brought up in the pre-production stage.
Tip: If changes are necessary make sure you mention all of them in 1 note, which is simple and easy to understand.
7 Getting your video out there
Marketing distribution is a crucial step but probably the most over looked. Usually, when you finish production you've exhausted your budget. Research and plan ahead so you can promote your video on the appropriate channels when it is is complete.
Tip: Facebook ads are one of the best ways to market your video to a targeted audience.
Rethinking Your Time As A Entrepreneur - 3 Things You Need To Know
In my opinion, being a entrepreneur in a creative field is really the best job in the world. The problem is when we have an imbalance. As a freelancer in video production you need to have discipline to manage your time between shooting, editing and managing your social media because no one else is going to do it for you.
Entrepreneurs don't have to feel alone
As an entrepreneur you know there aren’t many books written to fit your exact situation - it can feel like you're alone on a long journey. We need mentors to speak into our lives - others who are a bit further ahead than us. I have a film mentor Brian Hunt, a whole life coach Mark Anderson, and other entrepreneurs pouring into my life. After having a conversation with a friend and Chief Experience Designer at GenesisXD I decided I needed to change the way I spent my time. Philip Yan suggested I split my time into 3 equal categories: shoot, edit and manage social media. I snuck the espresso part in myself. And if you're not in video production, insert your own practice in place of shooting and editing.
Embrace change
Maybe splitting your day into 3 equal parts is not realistic. Most of us shoot on location all day and other days we have nothing going on. Or maybe it's more like we have on/off seasons. That’s what life is like being self-employed - it's feast or famine. However, you can look at your day/week/month and plan to spend equal time shooting, editing, and managing online presence. Get out of your comfort zone and try changing the ways you've always done things. Don't worry, you're not committing to 'forever'.
A balanced approach
If you're like me you tend to be unbalanced and spend too much time in one area. For instance, if you spend most of your time shooting then you are going to have a backlog of editing to do. Or maybe you spend too much time in front of a computer screen and need to get out there and shoot. Either extreme is not healthy and is going to hurt your business in the long run because you'll fall behind in the other important areas.
Shoot - edit - manage social media
Remember, this variety is what attracted you to the job in the first place! Getting to shoot on location in a factory one day is interesting. If you had to shoot in a factory everyday then you might be looking to change careers. Chances are that's not the case and you'll be shooting somewhere different the next day. Other days you might be sitting in front of the computer editing videos to share with your network. If you had to sit in front of a computer and edit for 8 hours a day everyday then you might not be excited either. Same goes for managing your social media though. You might be excellent at video production but if you aren't communicating that to the world through social media then I'd argue there is lost potential. Learning how to share with your followers what you're doing will only remind them of your services when they think of video. Entrepreneurs thrive off the variety and that's why we get excited about what we do.
In my opinion, being a entrepreneur in a creative field is really the best job in the world. The problem is when we have an imbalance. As a freelancer in video production you need to have discipline to manage your time between shooting, editing and managing your social media because no one else is going to do it for you.
Have suggestions for future topics? Let me know.