Video is the media of choice and will continue to be the way people prefer to consume information online
Read MoreInvesting in a Video - What Consumers Prefer with Brian Hunt (Expert Series)
It's no mystery that consumers prefer video and "see it" as a better use of their time - no pun intended!
Read MoreYour Business Benefits from a Video | #1 Doing a Video Makes You More Approachable
Chances are, youre in a type of business where it is really important that you engage with your customers and have a degree of openness with them. Well this is a great way for people to see you and get a sense of your personality.
Read MoreTIP #12 FOR FILMING INTERVIEWS - THE LAST QUESTION
At the end of going through all of our questions it's good to ask the talent if there is anything else they’d like to add.
Read MoreTIP #11 FOR FILMING INTERVIEWS - CONCISE IS KEY
While a lot can be cut in post, its best to have a concise version of the answer so the editor has the option.
Read MoreTIP #10 FOR FILMING INTERVIEWS - USING A HOST
With the host it creates a different feel to the show - more of a conversation between people.
Read MoreTIP #9 FOR FILMING INTERVIEWS - HAVE YOUR EDITOR HANDY
If you have the luxury of having your editor on location during the interview then they can begin to have a sense of how they will want to cut it.
Read MoreTIP #8 FOR FILMING INTERVIEWS - MULTI-CAMERA SETUP
If possible, have at least 2 cameras rolling with different framing during the interview so you are able to cut to the other camera in the edit.
Read MoreTIP #7 FOR FILMING INTERVIEWS - CLEAR THE ROOM
It is a good practice to clear the room of any unessential personnel during the interview to make it less distracting for the talent.
Read MoreTIP #6 FOR FILMING INTERVIEWS - ATTACHING THE MIC
Put the mic on the talent after you've made all the camera/lighting adjustments and are ready to shoot.
Read MoreTIP #5 FOR FILMING INTERVIEWS - GET THE CLIENT’S APPROVAL
If the client is on set make sure to get their approval of the framing before you begin the interview. This is one of those opportunities to allow them to chime in creative input which makes them feel like their opinion matters.
Read MoreTIP #4 FOR FILMING INTERVIEWS - NAIL YOUR EYE LEVEL
It looks strange when the talent is looking above or below the eye line. Whoever is asking the questions needs to adjust their height to be at the same level as the lens.
Read MoreTIP #3 FOR FILMING INTERVIEWS - PRESERVE YOUR TALENT
It’s important to keep your talent feeling relaxed and fresh for their interview. Don’t call your talent to sit in until you are almost ready to shoot.
Read MoreTIP #2 FOR FILMING INTERVIEWS - SAVE THE QUESTIONS FOR THE INTERVIEW
It's best not to give the talent the questions ahead of time because they will try and memorize their answers which usually do not come across sounding as natural.
Read MoreTip #1 for Filming Interviews - DO THE INTERVIEW FIRST
Do the interview at the beginning of the shoot, when the talent is most fresh.
Read MoreShow Don't Tell - Essential Elements for your Promotional Video
Viewers are expecting your promotional video to be another commercial. Be different and provide helpful advice and tips instead.
Read MoreStarting your own video production company - set yourself up for success in 6 steps
In the video production industry there are times when you will have an overflow of work and other times there is none. Being able to survive through the feast or famine is critical.
Read MorePlanning For a Promotional Video - 7 Steps From Start to Finish
Video marketing is, arguably, the most effective form of online mass communication that you can do. It may or may not come as a shock to you, but all businesses, small and large, need to start using video – consumers demand it!
Read MoreRethinking Your Time As A Entrepreneur - 3 Things You Need To Know
In my opinion, being a entrepreneur in a creative field is really the best job in the world. The problem is when we have an imbalance. As a freelancer in video production you need to have discipline to manage your time between shooting, editing and managing your social media because no one else is going to do it for you.
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