We are usually looking for short, concise answers. When time allows, we’ll go through the questions at least twice. The first time we let the talent go nuts with the answers, even if it is a bit on the longer side. This way they also feel like they've had the opportunity to say everything on their chest and we didn’t rush them. For the second round, we'll ask them the same question but get them to give a concise answer. For instance, “What would your answer be if you had to say it in 20 seconds?”.
Tip: Going through the questions twice also gives the editor options during the edit and can even cut from both answers.
#1 DO THE INTERVIEW FIRST
#2 SAVE THE QUESTIONS FOR THE INTERVIEW
#3 PRESERVE YOUR TALENT
#4 NAIL YOUR EYE LEVEL
#5 GET THE CLIENT’S APPROVAL
#6 ATTACHING THE MIC
#7 CLEAR THE ROOM
#8 MULTI-CAMERA SETUP
#9 HAVE YOUR EDITOR HANDY
#10 USING A HOST
#11 CONCISE IS KEY
#12 THE LAST QUESTION