How to post your new video effectively (When and Where?)
I am always happy to coach my clients one-on-one but here are some general useful tips that will help maximize results.
I am always happy to coach my clients one-on-one but here are some general useful tips that will help maximize results.
When should you post the video?
According to HubSpot it’s best to post on YouTube between 3:00-9:00pm. For other social media platforms, as a general rule of thumb, posting between morning and afternoon is a great choice. See below.
Where should you post the video?
It’s all about the algorithm for each different platform. Choosing where to post your video will mostly depend on your marketing strategy, target audience, and what you aim to achieve with the video.
Youtube
YouTube will likely be the starting place for your video. Upload it there, and you’ll have access to a link that can be shared easily. If we shoot the video vertically and keep it <60 seconds then we can post on YouTube shorts which is gaining more popularity.
LinkedIn is all about videos these days. So, if you've got a video that your LinkedIn followers will like, go ahead and post it.
Instagram reels, YouTube shorts, and Tiktok
These platforms are the home of short-form vertical videos.
X (Formerly Twitter)
As it stands, for most users, X may not be the most rewarding platform to invest in for video content. Still, it's worth keeping an eye on X's future developments, given their ambition to evolve into a comprehensive, all-in-one platform.
Email newsletters
Consider blasting out your videos via email to your subscriber list. This can be a direct and effective way to engage your audience since they are already interested in your content or company.
Email Signature
If your video shares your company's story, why not add its link to your email signature? It's a simple way to boost your brand awareness. Just insert your your Youtube link in your signature.
Guide to Creating High-Converting Customer Testimonial Videos
I created this guide to highlight the significant benefits of video testimonials. We all know they hold power in converting new customers.
Guide to Creating High-Converting Customer Testimonial Videos
I created this guide to highlight the significant benefits of video testimonials. We all know they hold power in converting new customers.
In this guide we’re going to discuss best practices, speak with experts, and also walk through an actual video testimonial shoot with one of my clients so you can watch the process. If you have any questions or wish to book your own video testimonial shooting, please don't hesitate to reach out.
Thank you for watching.
4 Ways to Make Video Work for your Business
Part of the Making Video Work for Your Business project is communicating to you all the different ways you can use video to grow and enhance what you do.
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How Can We Help?
With all of this uncertainty, we at David Stewart Media just want to check in and see how you’re doing. We care about our clients, past, present and future and we want you to know that we’re here to help.
We care about our clients, past, present and future.
We recently had the opportunity to film a business video for an amazing company that creates pavement paintings for playgrounds and sports courts in school yards. Just being present in a school environment again, I was reminded of all those first days of school, and the jitters that accompanied the feeling of entering something new and unknown.
The challenges we are currently facing as business owners and managers are not unlike those we faced as new students. We’re not entirely sure what to expect in the coming few months. We are all navigating unprecedented waters, perhaps facing financial concerns, long absences from those we care about, and an uncertain vision of the future.
With all of this uncertainty, we at David Stewart Media just want to check in and see how you’re doing. We care about our clients, past, present and future and we want you to know that we’re here to help.
Marketing Budget Cuts?
We get it!
Maybe your business isn’t currently in a position to invest in marketing or communication materials. We understand that too. As a small business, the ups and downs of uncertain times are not unfamiliar to us. We just want you to know that we’re in this together and we’ll be here when you’re ready to invest in your visual portfolio again.
Perhaps your business or organization pivoted and did something amazing to face this new world head on and you want to share that story with your clients and the world. We can turn your tales of adversity and resilience into visually compelling materials for internal or external dissemination.
Have you made structural changes to your organization that you want to communicate to your staff, whether they are present in the office or working from home? Let us take your message and turn it into a memorable, clear, visual document.
As always, if you have an idea you wish to explore, get in touch with us. And until we meet over the camera again, take care.
The DSM Team
Don’t squander your subscriber list. Create messages to captivate! (Part 4 of 5)
Part of the “Making Video Work for Your Business” project is communicating to you all the different ways you can use video to grow and enhance what you do. Today we’re looking at harnessing the power of your email subscription list.
DSM has named 2020 the year to bring your business into the video age.
Part of the “Making Video Work for Your Business” project is communicating to you all the different ways you can use video to grow and enhance what you do. Today we’re looking at harnessing the power of your email subscription list.
Your email subscriber list is a special audience- this isn’t a group of people who know nothing about you. On the contrary, your email subscribers are usually past clients, existing clients, or people who are contemplating becoming a future client.
So what are the goals of an email blast to this specific audience?
1. To get past customers to use your business or service again.
2. To retain current clients by reminding them of the value your company brings.
3. To tip the scale for potential clients, making your goods or services irresistible.
Some of the fantastic companies we've partenered with in the past 12 months.
Now that you know your goals, you need to recognize the forces working against your message being heard. In 2018 there were approximately 111 BILLION consumer emails sent worldwide. And the average “office” worker receives over 120 emails a day. When you wade into this milieu, you have to stand out.
Here’s where video comes in. Give your audience a break. Don’t make them read yet another pitch or promotion, let them sit back and watch a captivating story. As we’ve reviewed before, not only do videos allow you to shape a visual narrative and hit the emotion center of your audience, they also result in a message that is more memorable and more likely to be acted upon.
So take a moment and consider what impactful message or promotion you want to share with your special audience. Then bring us in on the creative process. At DSM we’re experts at listening to what story you want to tell and then translating that story in clear, compelling and share-worthy videos. We can listen to the goals you have for your email video campaign and build a brilliant visual brand for your business.
Don’t squander your subscriber list. Make a message that counts.
Investing in a Video - Marketing Trends with Brian Hunt (Expert Series)
Video is the media of choice and will continue to be the way people prefer to consume information online
Marketing trends for video are only looking up! People are no longer strictly using Google to research information, some are going straight to YouTube. Studies show that video is the media of choice and will continue to be the way people prefer to consume information online (more to come in episode: "What Consumers Prefer").
About the Expert
Working in the world of video and film for the past 12 years, Brian Hunt got his feet wet shooting action sports films in his early 20’s. He quickly matured into a sought after Director and DOP. His understanding of storytelling at the post production level is a major influence in his shooting. Brian’s technical and creative expertise make him a valuable resource in today’s media landscape. Brian Hunt is a personal mentor of mine since the beginning so it is fitting to have him as my first guest in this series.
Investing in a Video - Advertising on Facebook with Brian Hunt (Expert Series)
Using Facebook for advertising is the most cost effective way for reaching a targeted demographic. Paying to advertise your video on Facebook is what we are recommending to many of our clients because it works so well.
At the moment, using Facebook for advertising is the most cost effective way for reaching a targeted demographic. Paying to advertise your video on Facebook is what we are recommending to many of our clients because it works so well.
About the Expert
Working in the world of video and film for the past 12 years, Brian Hunt got his feet wet shooting action sports films in his early 20’s. He quickly matured into a sought after Director and DOP. His understanding of storytelling at the post production level is a major influence in his shooting. Brian’s technical and creative expertise make him a valuable resource in today’s media landscape. Brian Hunt is a personal mentor of mine since the beginning so it is fitting to have him as my first guest in this series.
Investing in a Video - Next Steps: Talking to a Production Company with Brian Hunt (Expert Series)
If you are interested in having a video made for your business then next steps would be speaking to a production company or producer.
If you are interested in having a video made for your business then next steps would be speaking to a production company or producer. Have them explain exactly what they can do for your business. You can also ask them for a quote to see where the hard costs are.
Working in the world of video and film for the past 12 years, Brian Hunt got his feet wet shooting action sports films in his early 20’s. He quickly matured into a sought after Director and DOP. His understanding of storytelling at the post production level is a major influence in his shooting. Brian’s technical and creative expertise make him a valuable resource in today’s media landscape. Brian Hunt is a personal mentor of mine since the beginning so it is fitting to have him as my first guest in this series.
Investing in a Video - Get the Most out of your Production with Brian Hunt (Expert Series)
Many small business owners believe video production is expensive and cost prohibitive for their business when simply comparing to print ads.
Many small business owners believe video production is expensive and cost prohibitive for their business. Many argue that video costs compared to print ads are quite more expensive. It is important to remember that a print ad is only relevant for as long as the newspaper or magazine is circulated. Video, however, can be used for a longer period of time and on numerous platforms (ie. website, DVD, online ads, social media, etc).
Get the Most out of your Production
Next Steps: Talking to a Production Company
About the Expert
Working in the world of video and film for the past 12 years, Brian Hunt got his feet wet shooting action sports films in his early 20’s. He quickly matured into a sought after Director and DOP. His understanding of storytelling at the post production level is a major influence in his shooting. Brian’s technical and creative expertise make him a valuable resource in today’s media landscape. Brian Hunt is a personal mentor of mine since the beginning so it is fitting to have him as my first guest in this series.
Investing in a Video - Boost you SEO with Brian Hunt (Expert Series)
Since Google owns YouTube, videos give you a higher ranking in search results.
Having a video on the right channels will boost your SEO. Since Google owns YouTube, videos give you a higher ranking in search results. Help search engines find your business by adding keywords, aka "tags", in the metadata of your video.
ABOUT THE EXPERT
Working in the world of video and film for the past 12 years, Brian Hunt got his feet wet shooting action sports films in his early 20’s. He quickly matured into a sought after Director and DOP. His understanding of storytelling at the post production level is a major influence in his shooting. Brian’s technical and creative expertise make him a valuable resource in today’s media landscape. Brian Hunt is a personal mentor of mine since the beginning so it is fitting to have him as my first guest in this series.
Investing in a Video - Lifespan with Brian Hunt (Expert Series)
Use the video as a teaser to draw the customer through your doors or to your website. Tailor your video properly so it can be enjoyed for years to come.
If you want your video to have a longer lifespan then try and avoid speaking about specific products or services you offer, as those might change over the years. Rather, use the video as a teaser to draw the customer through your doors or to your website. Tailor your video properly so it can be enjoyed for years to come.
Working in the world of video and film for the past 12 years, Brian Hunt got his feet wet shooting action sports films in his early 20’s. He quickly matured into a sought after Director and DOP. His understanding of storytelling at the post production level is a major influence in his shooting. Brian’s technical and creative expertise make him a valuable resource in today’s media landscape. Brian Hunt is a personal mentor of mine since the beginning so it is fitting to have him as my first guest in this series.
Investing in a Video - What Consumers Prefer with Brian Hunt (Expert Series)
It's no mystery that consumers prefer video and "see it" as a better use of their time - no pun intended!
Ever notice that when you mention the word "video" in your email subject line that you have a higher open rate? Or that people spend a little more time on your website when there is a video to watch? It's no mystery that consumers prefer video and "see it" as a better use of their time - no pun intended!
What Consumers Prefer
Get the Most out of your Production
Next Steps: Talking to a Production Company
About the Expert
Working in the world of video and film for the past 12 years, Brian Hunt got his feet wet shooting action sports films in his early 20’s. He quickly matured into a sought after Director and DOP. His understanding of storytelling at the post production level is a major influence in his shooting. Brian’s technical and creative expertise make him a valuable resource in today’s media landscape. Brian Hunt is a personal mentor of mine since the beginning so it is fitting to have him as my first guest in this series.
Your Business Benefits from a Video | #4 Grow Your Business in the Right Way
Growing your business doesn't necessarily mean getting more clients but better, higher paying clients.
Growing your business doesn't necessarily mean getting more clients but better, higher paying clients. Maybe you're stuck in a rut, taking on clients that are not willing to pay you enough for your time or don't appreciate the quality of your work. Far too often, business owners feel cornered to accept this type of “low quality” work even though its going to put them in tough situations. Instead of trying to convince low quality clients to set the bar higher, you should focus on attracting "higher quality" clients. There is no magic formula that will attract them, and there is no way to ensure low quality clients will stop contacting you. However, a video can help position your business toward higher quality clients by increasing your exposure in the marketplace. As the video begins circulating, more attention will be attracted to your business, bringing a new problem on your hands: too many client and not enough time. When your business reaches this point you can become more choosy with which clients you want to take on. Having a video will help your business grow, but more importantly, in the right way.
4 Reason Why
#1 Doing a video makes you more approachable
#2 Your business thrives off of word-of-mouth
#3 Work smarter not harder
#4 Grow your business in the right way
Your Business Benefits from a Video | #3 Work Smarter Not Harder
A video can help you work smarter and not harder. If you find yourself needing to explain to potential clients how your business works or operates then video is the solution that you’ve been waiting for.
Entrepreneurs are always looking for ways to free themselves up from the "draining" aspects of business operations. Perhaps you want to spend more time working on what you do best and less time trying to generate new sales. A video can help you work smarter and not harder. For instance, if you find yourself needing to explain how your business works or operates on a day to day basis then video is the solution that you’ve been waiting for. You might say, “Well I already have a document on my website explaining my process, do I really need a video?!” Text on a website can be tricky since there are so many ways people can interpret what they read. A video takes the guess work out because people gain a better understanding of a product or service once they see and hear someone explain it. Creating a video saves you valuable time and effort in the long run and you won't have to repeat the same message over again.
4 Reason Why
#1 Doing a video makes you more approachable
#2 Your business thrives off of word-of-mouth
#3 Work smarter not harder
#4 Grow your business in the right way
Your Business Benefits from a Video | #2 Your Business Thrives Off of Word of Mouth
In our current social media age, videos can be shared with ease. Prospective clients are more likely to share and watch videos on the Internet than read text on a website. Word-of-mouth continues to be the main way that businesses attract new customers. So, for any business who relies heavily on referrals a professional, informative and fresh promotional video is an essential asset which will set your company miles apart from its competitors.
4 Reason Why
#1 Doing a video makes you more approachable
#2 Your business thrives off of word-of-mouth
#3 Work smarter not harder
#4 Grow your business in the right way
Your Business Benefits from a Video | #1 Doing a Video Makes You More Approachable
Chances are, youre in a type of business where it is really important that you engage with your customers and have a degree of openness with them. Well this is a great way for people to see you and get a sense of your personality.
If you are the face of the business then video is a way to introduce yourself to future customers. Chances are, you're in a type of business where it is really important that you engage with your customers and have a degree of openness with them. Well, this is a great way for people to see you and get a sense of your personality. It also helps a person gain a sense of trust in you and the products you sell if they can see you and create a ‘virtual’ connection. You’ll be able to connect more effectively with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses. Watching you on video will make you seem like a real person and that instantly makes you more approachable.
4 Reason Why
#1 Doing a video makes you more approachable
#2 Your business thrives off of word-of-mouth
#3 Work smarter not harder
#4 Grow your business in the right way
TIP #12 FOR FILMING INTERVIEWS - THE LAST QUESTION
At the end of going through all of our questions it's good to ask the talent if there is anything else they’d like to add.
At the end of going through all of our questions it's good to ask the talent if there is anything else they’d like to add. Was there anything we missed? The talent’s answers feel much more natural because they are speaking from the heart. It also gives them the opportunity to say anything that’s been burning on their chest. Usually the talent takes this opportunity to say something here.
Tip: Don't be in a rush to stop rolling once you are finished going through your questions. Sometimes the talent adds a great sound bite at the end that you won't want to miss.
#1 DO THE INTERVIEW FIRST
#2 SAVE THE QUESTIONS FOR THE INTERVIEW
#3 PRESERVE YOUR TALENT
#4 NAIL YOUR EYE LEVEL
#5 GET THE CLIENT’S APPROVAL
#6 ATTACHING THE MIC
#7 CLEAR THE ROOM
#8 MULTI-CAMERA SETUP
#9 HAVE YOUR EDITOR HANDY
#10 USING A HOST
#11 CONCISE IS KEY
#12 THE LAST QUESTION
TIP #11 FOR FILMING INTERVIEWS - CONCISE IS KEY
While a lot can be cut in post, its best to have a concise version of the answer so the editor has the option.
We are usually looking for short, concise answers. When time allows, we’ll go through the questions at least twice. The first time we let the talent go nuts with the answers, even if it is a bit on the longer side. This way they also feel like they've had the opportunity to say everything on their chest and we didn’t rush them. For the second round, we'll ask them the same question but get them to give a concise answer. For instance, “What would your answer be if you had to say it in 20 seconds?”.
Tip: Going through the questions twice also gives the editor options during the edit and can even cut from both answers.
#1 DO THE INTERVIEW FIRST
#2 SAVE THE QUESTIONS FOR THE INTERVIEW
#3 PRESERVE YOUR TALENT
#4 NAIL YOUR EYE LEVEL
#5 GET THE CLIENT’S APPROVAL
#6 ATTACHING THE MIC
#7 CLEAR THE ROOM
#8 MULTI-CAMERA SETUP
#9 HAVE YOUR EDITOR HANDY
#10 USING A HOST
#11 CONCISE IS KEY
#12 THE LAST QUESTION
TIP #10 FOR FILMING INTERVIEWS - USING A HOST
With the host it creates a different feel to the show - more of a conversation between people.
On a skeleton crew the DOP might direct the interview. Other times there will be someone else asking the questions off-camera. Another option is having a host guide the interview. With the host it creates a different feel to the show - more of a conversation between 2 people.
Tip: Frame your shots over the shoulder of the host so there is still a reference to them even though the camera is focusing on the talent.
#1 DO THE INTERVIEW FIRST
#2 SAVE THE QUESTIONS FOR THE INTERVIEW
#3 PRESERVE YOUR TALENT
#4 NAIL YOUR EYE LEVEL
#5 GET THE CLIENT’S APPROVAL
#6 ATTACHING THE MIC
#7 CLEAR THE ROOM
#8 MULTI-CAMERA SETUP
#9 HAVE YOUR EDITOR HANDY
#10 USING A HOST
#11 CONCISE IS KEY
#12 THE LAST QUESTION
TIP #9 FOR FILMING INTERVIEWS - HAVE YOUR EDITOR HANDY
If you have the luxury of having your editor on location during the interview then they can begin to have a sense of how they will want to cut it.
Either you will edit the project or you’ll pass the footage on to someone else to cut it. If you have the luxury of having your editor on location during the interview then they can begin to have a sense of how they will want to cut it. They will hear all of the best takes as well which will speed up the time in the editing room as they make mental notes.
Tip: Your editor can act as DMT on set and make sure all the footage is organized and backed up.
#1 DO THE INTERVIEW FIRST
#2 SAVE THE QUESTIONS FOR THE INTERVIEW
#3 PRESERVE YOUR TALENT
#4 NAIL YOUR EYE LEVEL
#5 GET THE CLIENT’S APPROVAL
#6 ATTACHING THE MIC
#7 CLEAR THE ROOM
#8 MULTI-CAMERA SETUP
#9 HAVE YOUR EDITOR HANDY
#10 USING A HOST
#11 CONCISE IS KEY
#12 THE LAST QUESTION