How to post your new video effectively (When and Where?)

I am always happy to coach my clients one-on-one but here are some general useful tips that will help maximize results.

When should you post the video?

According to HubSpot it’s best to post on YouTube between 3:00-9:00pm. For other social media platforms, as a general rule of thumb, posting between morning and afternoon is a great choice. See below.

Where should you post the video?

It’s all about the algorithm for each different platform. Choosing where to post your video will mostly depend on your marketing strategy, target audience, and what you aim to achieve with the video.

Youtube

YouTube will likely be the starting place for your video. Upload it there, and you’ll have access to a link that can be shared easily. If we shoot the video vertically and keep it <60 seconds then we can post on YouTube shorts which is gaining more popularity.

LinkedIn

LinkedIn is all about videos these days. So, if you've got a video that your LinkedIn followers will like, go ahead and post it.

Instagram reels, YouTube shorts, and Tiktok

These platforms are the home of short-form vertical videos.

X (Formerly Twitter)

As it stands, for most users, X may not be the most rewarding platform to invest in for video content. Still, it's worth keeping an eye on X's future developments, given their ambition to evolve into a comprehensive, all-in-one platform.

Email newsletters

Consider blasting out your videos via email to your subscriber list. This can be a direct and effective way to engage your audience since they are already interested in your content or company.

Email Signature

If your video shares your company's story, why not add its link to your email signature? It's a simple way to boost your brand awareness. Just insert your your Youtube link in your signature.

David Stewart

Helping you get noticed.

davidstewartmedia.com
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Guide to Creating High-Converting Customer Testimonial Videos