GET NOTICED...EVEN IN WINTER
Emotions. Script. Visuals.
What’s your favourite ad? I mean, ever. Can you picture it?
I’m betting you can. Maybe the details are a little fuzzy, but you know what’s probably very clear? The way that ad made, and still makes, you feel.
When we have a strong emotional reaction to anything, an event, a person, a place, and yes, even a commercial, our brain makes a special place in our long-term memory. It holds on to that experience.
When you promote your business, what is the ultimate goal of your campaign? To convince others that they need your services, and more importantly, that they remember your business first when that need arises, right? So how do we go about creating a campaign that is memorable and impactful?
There are three key components.
1. You need to appeal to an emotion.
Are you going to use humour, nostalgia, aspiration, fear? Regardless of what you’re selling, if you don’t appeal to the emotions of your potential client at a very basic level, they aren’t going to remember you. How do you want to make them feel? Decide this and the rest can follow.
2. You need a great script.
You have only a few short seconds to grab your audience’s attention, don’t waste that opportunity. Words truly are the most powerful tool we have as human beings. An excellent script can shape a tailor-made image of your brand, designed for your specific target market, in a matter of a sentence or two.
3. You need the visuals to make it impactful.
Whether it’s a picture we create in our head or an image that is masterfully produced, visual stimuli are incredibly powerful. Tell me something and I may remember it. Tell me something and show me and I almost certainly will.
Example.
Best Commercial of 2019
Alright, you say, I understand what I need to do to create an incredible commercial, but now how do I start? Simple. Get in touch with us.
At DSM we’re experts in building your memorable ad from start to finish. We’ll meet with you to vision out the look and feel of your campaign, we offer script and text writing services to get your message and target client exactly right, and finally we have the skills and knowledge to create perfectly crafted video or print marketing for your business.
Step one, call us.
Step two, forget your favourite ad; it’s about to be replaced - with yours.
WHAT OUR CLIENTS ARE SAYING
Kahley DeVries // INTERIOR DESIGNER
Are you a small to medium sized business and wish you could be more visible to your target audience? Do you need any exceptionally creative video work with a quick turnaround? We specialize in just that and the good news is we are budget conscious as well. Check out what one of our clients over at Ambiance Interiors had to say.