When it comes time to hire a contractor, buy a car, or choose a restaurant for a special occasion, more often than not we refer to the experiences of our family and friends.
“Jess had a great experience with that company.”
“Scott has nothing but good things to say about that make and model.”
“My parents said that place has the most incredible food.”
These personal, word of mouth testimonials are incredibly powerful.
According to a recent article about word of mouth marketing in Forbes magazine, 92% of consumers believe recommendations from friends and family over all forms of advertising.
But how do you get this word of mouth marketing out to the broader public in a way that is impactful and memorable? By putting it on video of course.
WHY VIDEO?
People remember roughly 20% of what they hear, but add a visual element to that audio message and that retention jumps to 70%! Having people say great things about you is fantastic, but having other people remember those things is vital to your business’s success.
We, as a human species, want to connect with other people; it’s a natural urge. By putting your client testimonials to video, you can connect past customers, who have already used and loved your services, with future customers, who will instantly feel trust towards your brand.
EXAMPLE
RENU ENHANCED TEA
At DSM we’ve been so fortunate to work with dozens of incredible clients. We can turn word of mouth testimonials into a tangible marketing tool for your business. Please take a minute to check this example out and don’t hesitate to get in touch with us to make this magic happen for you!
Congratulations to Robert for winning the Nanuk giveaway contest. He chose the 935 case which happens to be one of my personal favorites. Use promo "DSTEWART15" to enjoy a 15% discount on all merchandise on the plasticase.com website!
WHO'S INSPIRING US?
DAVE LONEY // Coaching & Training
Speaking of making magic happen, this month’s inspiring person is Dave Loney. Dave has been my business coach and friend for years. I wish I could mention all those who have been a crucial part of my journey but for this newsletter, let's turn our focus to Dave. He not only has an amazing breadth of understanding about the business world, he is also insightful, wise, encouraging and thoughtful when it comes to guiding clients towards achieving their dreams.
Having an incredible coach like Dave is an investment in your business, your future and yourself. My only regret is that I didn’t make a video testimonial of his services to accompany this written, word of mouth endorsement. If you’re looking for a guide like none other, check him out.
