Emotional Appeal: Make Video Work For Your Business (part 1 of 5)

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Let’s Get Emotional: The power of emotional appeal in video promotion


DSM has named 2020 the year to bring your business into the video age.


Part of the Making Video Work for Your Business project is communicating to you all the different ways you can use video to grow and enhance what you do. This is part one of a five part series, exploring ways you can use video to make this happen. 

If a picture is worth a thousand words, a video is worth a million. One of the most powerful things about visual stimuli is the way it can immediately affect the viewer on an emotional level, be it joy, fear, inspiration or humour. When we touch someone’s heart (or funny bone) we also imprint upon their brain - our message is held in the memory.


So how can you use emotional appeal to your business advantage?


1. You can communicate your brand’s story. 

People want to make personal connections. We don’t want to do business with machines and faceless corporations, we want to do business with families and individuals who have a story. Use video to show and tell your story. Make it easy for your clients to feel like they know you, so that they are in turn supporting not just a brand, but people. 

2. You can create something people want to share. 

In an era of short attention spans and critical consumers, one of the most powerful marketing tools is having people share your brand with their friends and family. We trust recommendations from people we know. So you want to create a short powerful video that makes people feel something. Make them laugh, make them cry, inspire them, give them information they feel compelled to share, and they will share it. 

3. You can create a visual brand identity. 

Picture a Nike commercial in your mind. I bet you did it pretty quickly. How? They’ve had thousands of video spots. How did your brain automatically know what one looks like? It knew because Nike is expert at creating a cohesive visual brand. All of their ads invoke a feeling: intensity, inspiration, aspiration. 

Your company’s video can do the same thing for your brand. Decide what you want your consumer to feel and we can build your visual identity around those emotions. How your brand makes a person feel is the most powerful marketing tool you can harness. 

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Let's Create!


In short, there is a video type for every business and every occasion. Get in touch with us today and let video grow your business this year!



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Make Video Work for Your Business (part 2 of 5)

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20 Ways To Make Video Work For Your Business