DSM has named 2020 the year to bring your business into the video age.
Part of the Making Video Work for Your Business project is communicating to you all the different ways you can use video to grow and enhance what you do. This is part three of a five part series, exploring ways you can use video to make this happen.
Today we’re looking at one of the oldest and most powerful advertising tricks in the book: the client testimonial.
We’ve looked at this topic in depth before, but it’s worth a revisit. Why? Because, while you telling me how great your business is may convince me that that’s true some of the time, actually hearing a third party who has used your services say it, is way more powerful. And what’s more, we’ve become a culture that relies on customer reviews. We don’t even buy a toothbrush without seeing what other consumers are saying about it, let alone invest any significant time or money in a service or product of greater value.
Think of customer success videos as an online review on steroids. Not only do you get the opportunity to show how amazing your business is, right from the client’s mouth, you also get the added clout of the visual story created by the video. And if we’ve learned anything through this series it’s that visual stimuli stay with us.
So how can you make this powerful tool work for your business?
Choose a client who encompasses your brand. Show the world the type of person who knows and appreciates what you do.
Let them tell their authentic experience. Authenticity translates to trust which translates to saleability of your brand.
Keep the video short. As we touched upon in our social media post, short videos are videos that are easily shared both on your website and on social media platforms.
Make it impactful. Let us create a high-production, low-stress customer success video that will stand the test of time.
At DSM we specialize in listening to what story you want to tell and then translating that story in clear, compelling and share-worthy videos. We can listen to the goals you have for your customer-success video campaign and build a brilliant visual brand for your business.
The customer review is one of the most powerful make-or-break tools of the modern business. Take control of your brand reputation and create a beautiful customer success video with us this year!
Call us 416-455-0775