Guide to Creating High-Converting Customer Testimonial Videos
#1 Introduction
I created this guide to highlight the significant benefits of video testimonials. We all know they hold power in converting new customers. In this guide we’re going to discuss best practices, speak with experts, and also walk through an actual video testimonial shoot with one of my clients so you can watch the process. If you have any questions or wish to book your own video testimonial shooting, please don't hesitate to reach out.
Thank you for watching.
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#2 WHY video testimonials
Customer Video Testimonials are better than written reviews when it comes to engaging with your audience. The better you can engage with your audience, the more followers you’ll gain, the more leads you’ll acquire, the more customers you’ll convert, the more loyalty you’ll generate, and so on.
While generating and showing off text reviews is still an important part of your marketing strategy, you need to ensure you’re putting in an effort to leveraging more video reviews.
Even though this all seems obvious to us it is important to revisit the WHY we should be creating high-converting Customer Testimonial Videos.
#3 Best Practices
Prepare your client
The most important thing when undertaking video testimonials is that your client is prepared and feels cared for. Good communication leading up to the filming day is key. If the filming is only going to take 30 minutes I ask them for an hour of their time. It is better to under promise and over deliver. You want them walking from this experience feeling positive. If the process goes longer than the time you told them that can make them resent doing this for you in the end. If it takes shorter they will feel delighted.
Focus on the value you provide
In creating high-converting Customer Testimonial Videos we don't focus on the features you're offering, rather focus on the value your clients will get. This is a much stronger selling point that will actually get clients to see they can benefit and gain from using your service or product.
Ask the right questions
Here are three questions you want to ask when it comes to Creating High-Converting Customer Testimonial Videos.
What problems were you trying to solve with our product or service?
What made our product or service stand out from other options?
What has made you the happiest about working with our company?"
Keep it short but captivating
Aim to keep you Customer Video Testimonials short and simple.
#4 Customer Testimonial Video Example
In this guide of creating high-converting Customer Testimonial Videos I wanted to show you an example of what an actual example could look like. Since this is a client of mine, however, it is best if I’m not the one asking the questions. That could make the client feel uncomfortable or pressured to answer in a certain way. It’s better to bring in a 3rd party to interview the client. So let’s dive in to this example now and see how it goes.
#5 How To Leverage Your Customer Video Testimonial
Once you’ve recorded your high-converting Customer Testimonial Video it’s time to share it across different platforms for maximum engagement. Here are some suggestions:
Feature the video testimonial across your website. Capture and convert different website visitors throughout their journey by promoting the testimonial on your homepage, on a dedicated customer testimonials page, your sales page, and landing pages. Just having video on your site is proven to increase traffic and boost sales.
Share your testimonial video on social media. You can edit several different versions to optimize for each platform. For instance you might take a 60 second clip out of your longer form video so it works on Youtube Shorts or Instagram Reels. You can either use the content in paid ads or organically share it. I’ll usually recommend a company organically shares the video first and if it does well then to spend some dollars to boost it so it reaches an even wider audience.
Use the video in online ads. To expand the impact of your video testimonial beyond your followers, run an ad campaign on your preferred social network. Don’t forget to link the social media post to a landing page to convert your targeted audience into leads.
Send your video testimonial out via email to convert newsletter subscribers into customers. Make your subject line engaging, the email content personalized, and the video testimonial will do the heavy lifting.
Create a case study around the Customer Video Testimonial.
If you have any questions or wish to book your own video testimonial shooting, please don't hesitate to reach out.
Thank you for watching.
416-455-0775